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Heads up display (HUD) glasses overlay digital information, such as navigation, messages, live captions and translations, directly into the wearer's field of view, without blocking natural sight. The category moved from concept to shipping consumer product in late 2025, when Meta launched its Ray-Ban Display glasses: a 600×600 pixel full colour display running at 90Hz with up to 5,000 nits of brightness, controlled by a wrist worn neural band.
Our wholly owned Cogenic already brings laser optical engineering expertise, and HUD glasses sit inside Cogenic as the application of that capability to wearable display technology.
THE MARKET
We start with smart glasses because that is where demand is loudest today. The same technology carries into defence, aerospace, automotive and lifestyle.
Consumer and professional AR and VR headsets and glasses
Helmet and weapon sights where brightness and focus decide the outcome
Cockpit heads up displays and pilot mounted symbology
Windscreen displays and compact MEMS LiDAR for navigation
Portable projection with theatre quality visuals on any surface
Sources: Laser Scanner Market Size, Share Report and Trends 2035, Market Research Future. Augmented Reality Market Size, Share & Trends Report 2030, Grand View Research. Market forecasts are third party estimates and are not a forecast of the company's performance.
WHAT WE ACQUIRED
Cogenic purchased the laser optical engineering IP assets of Maradin Limited outright, and brought the people who built them.
MEMS chips for optical laser scanning, the controller that drives them, and the video controller that manages the data with AI assisted algorithms. A complete architecture rather than a component.
The former Maradin R&D team is engaged and ready to progress the technology. Matan Naftali, Maradin's CEO, takes the CEO role at Cogenic.
A robust patent position in laser beam scanning carries strategic blocking value in a field where the IP landscape decides who can build what.
THE TECHNOLOGY
No screen. A pinhead sized mirror paints the picture straight onto your eye.
Red, green and blue diodes the size of a grain of rice produce every colour in the image.
A silicon mirror tilts on two axes tens of thousands of times a second, sweeping the beam pixel by pixel.
The image forms on the eye itself, so it stays sharp at any distance. There is no focal plane to miss.
WHY LASER BEAM SCANNING
Laser power savings available through our patented software control, which means longer battery life
Always in focus. The image forms on the retina, so there is no focal plane to chase
Full colour on any surface, in daylight, without a backlight to power
Natural depth perception rather than a flat plane floating in front of the eye
Non rectangular display shapes, so the optics fit the frame instead of the frame fitting a rectangle
Dynamic pixel density, optimised in real time where the eye is actually looking
The architecture is compatible with waveguide displays, and the software driven design adapts across performance levels, form factors and applications.
WHERE IT STANDS
MEMS optical laser scanning with its controller and video stack. Prototype stage is complete and the platform is ready to launch into the extended reality market, starting with smart glasses.
The next step beyond near eye optics, projecting directly onto the retina. Now at pre prototype stage, developed in the United States with Amalgamated Vision. We expect around two years of work before it is market ready.
